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Marketing 2014, by William M. Pride, Ferrell
Free Ebook Marketing 2014, by William M. Pride, Ferrell
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Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
- Sales Rank: #21890 in Books
- Published on: 2013-01-10
- Format: THX
- Original language: English
- Number of items: 1
- Dimensions: 1.10" h x 8.40" w x 10.70" l, 3.50 pounds
- Binding: Paperback
- 832 pages
About the Author
William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.
O. C. Ferrell is Professor of Marketing and Creative Enterprise Scholar at Anderson Schools of Management, University of New Mexico. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and previously as chair of the Colorado State University Marketing Department. He has also been on the faculties of University of Memphis, Texas A&M University, and Illinois State University. He received his Ph.D. in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is currently a member of the advisory committee for the AMA marketing certification program. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow. He is the Academy of Marketing Science's Vice President of Publications. He currently serves as Marketing Ethics and Social Issues Section Editor of the JOURNAL OF MICROMARKETING. Dr. Ferrell is the co-author of 18 books and approximately 75 articles. His articles have been published in the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF BUSINESS ETHICS, JOURNAL OF BUSINESS RESEARCH, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, JOURNAL OF PUBLIC POLICY MARKETING, as well as other journals.
Most helpful customer reviews
0 of 0 people found the following review helpful.
I'm glad my professor chose this book
By Samantha Jo Moore
This textbook was exactly what I needed for class. I'm glad my professor chose this book.
Although I am in college, I have always struggled to read the textbook for class. This textbook includes a lot of interesting examples which kept me reading. I have learned a lot of things that I have quoted to my friends, such as "...because the literacy rate is low in many parts of Africa, it is customary to put a picture of what is in the container on the package. Many consumers were not buying the product because they thought Gerber was selling baby meat." (p. 276)
1 of 1 people found the following review helpful.
Three Stars
By Vanessa
It's a textbook. Not a lot to be excited about.
0 of 0 people found the following review helpful.
A Must Read!
By tarik boufkiri
Rich content! A must read for those interested in successful investing. Many people disregard the ethics in conducting business. This book raises the awareness about the constituents of long term profit by sustaining good public relations while expanding and exploring new target markets.
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